And it’s the Sixers who broke the seal…
Here’s the official press release:
The Philadelphia 76ers and StubHub announce the first jersey patch sponsorship among major sports leagues in American history, making the Sixers the first NBA team to declare a jersey sponsor. The StubHub patch will feature the brand’s recently launched new logo and appear on the front left of Sixers’ game jerseys starting in the 2017-18 season. On April 15, 2016 the NBA Board of Governors approved the sale of jersey sponsorships as part of a three-year pilot program. Starting in the 2017-18 season StubHub’s jersey patch will be included on all jerseys sold at Sixers’ home games.
These ads won’t show for another full season… so you have time to gird your loins for the impending advertising-driven apocalypse.
I don’t mind this ad, really. It’s small and it matches the color scheme. I’m sure the Celtics will participate at some point (maybe not immediately, but eventually everyone will partake) so might as well get used to the idea now.
